Social media is simply a must have if you want to compete for visibility in cyberspace.
Facebook can be an effective way to generate leads for your business if used properly. At the ripe old age of 10 as of February 4th, 2014 facebook reached a milestone as the dominant social networking platform in use today. With more than 1.23 billion active monthly users, it is safe to say that your potential clients and customers are on facebook. If you don't have an active facebook page you are likely missing out on attention.
It may be hard for you to imagine why you need a social media platform that restricts users to posts under 140 characters. The main reason you may want to consider using twitter for your business is because your customers use twitter. According to about.twitter.com there are currently 255 million monthly active "twitter-ers" and over 500 million tweets per day. Using twitter to get in on the action can only help you remain in front of your customers. Oh, and did I mention that twitter is free?
There are over 5 million small businesses using twitter to communicate with their customers. These companies are regularly tweeting current specials, sales, promotions and news. If you're not one of them, it may be time to consider using twitter...your competition is. You can even use twitter to peek at what your competition is offering.
Google has been a game-changer for social networking. With the lion's share of online searchers using Google, it is a safe bet that using business solution products provided by Google is important. There is even talk about SEO results increasing due to Google +1 accumulation. Google Plus business pages are search engine indexable and will show up in search results for relevant keywords. Google Plus pages also offer authorship declaration. This means that you can appear as the author of your posts thereby lending credibility to the information.
With all the social networking sites your company needs in order to compete in today's online world, managing them can be overwhelming. The old fashioned way of cutting and pasting from one site to another is time consuming. We have a few solutions to make your social life easier.
In addition to recommending several apps like Hootsuite, Everypost, and Tweetdeck we can help you learn how to use them.
We edit videos as well! Many of our clients have video of their business or customers that they would like to show on their YouTube account...if only it were edited. We can add sound, add subtitles, menus, create transitions and cut and splice your videos to create a professional look.
Yelp has been gaining more attention as consumers become more savvy in the way they qualify quality services and products. Yelp is by far the #1 online service review site. Consumers like being able to check out reviews online before hiring a company so if you are ready to start allowing business reviews (good and bad) Yelp is your best place to start.
Yelp is now using their popularity as an advertising medium for business owners. As of 2014 Yelp is still in its infancy as an ad source and is working on improvements and more competitive advertising fees.
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